Our clients
We have worked with 200+ companies in 18 countries and our clients include global financial services, technology, fintech, industrial and professional services companies as well as United Nations agencies. These are just some of the companies we have partnered with.
Leaders in Finance
As part of a long-term partnership, we have devised and written papers covering investing in China, philanthropy and sustainable investment.
We create podcasts on sustainability for Europe’s leading investment bank to explore the impact of current themes on long-term portfolios.
For the world’s largest asset manager, we find strong news stories and angles from survey results to write an annual global insurance report.
We help BNP Paribas explain how its services and proprietary technology set up clients for success in an increasingly digital and data-driven world.
We create thought leadership articles on topics including sustainable finance for Fidelity and also design and layout major reports.
We are the editors-in-chief for Italy’s largest retail bank, creating English language content around banking and circular economy themes.
Leaders in Consulting and Professional Services
As a global content partner, we work with 12 countries on topics spanning quantum computing to pharma and the future of manufacturing to diversity.
We developed a series of in-country reports on corporate ESG readiness and are now creating C-suite briefs on key global topics and themes.
As Capgemini’s retained agency, we create wide-ranging thought leadership content around issues of note, aimed at a C-suite audience.
We develop thought leadership around current and emerging themes in areas such as finance and M&A for PwC’s strategy consulting arm.
We have worked with Accenture’s private banking fintech Orbium for three years, creating and executing campaigns in multiple different formats.
For the automotive industry consultants, we develop suites of content including blogs and viewpoints on subjects including future mobility.
Leaders in Industry
We have been editors-in-chief of the pirelli.com newsroom since 2014, helping grow its audience from 350K unique users to over 14 million.
We help bring to life the real-world impact of the technology being used by French energy giant Total’s battery division through storytelling.
We create thought leadership content, blogs and case studies for AWS and support Amazon internal comms with content innovation and training.
We have written, designed and edited CNH Industrial’s annual report since 2016, exploring how sustainability runs through all its company operations.
We work for internal teams across a range of publications, audiences and subjects, producing engaging op-eds, magazine articles and website copy.
In a multi-year partnership, we have helped the corporate communications team bring its C-suite agenda to life and showcase technology innovation.
Leaders in FinTech
Partners for more than seven years, we created Temenos’ first global content marketing strategy which drives the majority of its new business.
We created blogs to help raise Klarna’s industry profile, positioning it as a modern lender and an active player in the future of finance.
We devised thought leadership pieces which explore the challenges and opportunities of the digital revolution taking place across banking.
To promote Mambu’s key theme of composable banking, we developed a content marketing strategy using multiple formats at high frequency.
For the funds technology provider we create blogs to extend the reach of bigger thought-leadership content assets such as webinars and reports.
We write regular content for this growing Swiss fintech around banking fraud software including annual reports, white papers and op-eds.
Leaders in Legal Services
We worked on a multi-year campaign for this Magic Circle law firm, which focused on the role of ESG in banking remuneration strategies.
We provide expert correspondents on the ground to write engaging insight for viewpoints on notable issues in key territories from Spain to Africa.
We applied newsroom rigour and management to create ongoing suites of content and thought leadership articles for this international law firm.
We created wide-ranging thought leadership content and designed a more impactful and sustained strategy after a website review and peer analysis.
Leaders in Media
Over the past five-plus years we have been partners in devising and writing regular campaigns for major brands aimed at a C-suite readership.
For Dow Jones Asia, we bring pitch and campaign article conceptulisation and writing expertise, as well as creating social media distribution copy.
We have worked closely with the NYT on extended custom content campaigns including articles and infographics for clients such as BP.
For more than six years, we have been helping the FT create custom content campaigns, product hubs and commercial editorial articles.
What they say about us
I’ve been impressed by the level of understanding the writers show, how quickly they pick up difficult topics and how they suggest interesting and thoughtful angles.
Banking client
It’s one thing marketing being able to talk the talk, a whole different matter in delivering quality, consistent and relevant content. FirstWord were the ones who made this magic happen!
FinTech client
From the speed dates all the way to the articles we published, Team FirstWord have been utter pros throughout and got us from the start.
Consulting client
If I were told I had to stop using FirstWord tomorrow, my job would become very challenging. It would mean rethinking the whole sales effort. It really is the best use of our resources.
Consulting client
I have tears in my eyes, tears on happiness. You event checked the sources – what an amazing service.
Consulting client
This is a very important story for us and you have hit all our key messages on the head. I couldn’t be happier. It’s very powerful.
FTSE 100 client
