Our ESG work
Global ESG thought leadership project for Bain
At a glance
- Developing thought leadership articles for multiple countries
- Distilling dozens of interviews into country-specific insights
- Creating compelling summaries of achievements and challenges
Our approach
Chosen as the editorial partner for Bain’s global ESG project, we led teams of individual country specialists, guiding them to create insightful state-of-play articles showcasing detailed industry and sector knowledge.
Sustainable finance campaigns for UBS on the Wall Street Journal
At a glance
- Developing thought leadership articles for multiple countries
- Distilling dozens of interviews into country-specific insights
- Creating compelling summaries of achievements and challenges
Our approach
Chosen as the editorial partner for Bain’s global ESG project, we led teams of individual country specialists, guiding them to create insightful state-of-play articles showcasing detailed industry and sector knowledge.
ESG finance editorial for Credit Suisse and Fidelity
At a glance
- Setting editorial direction and overarching content strategy
- Creating ongoing suites of agenda-setting thought leadership
- Regular refreshing of article ideas and formats to keep interest high
Our approach
We put both clients at the heart of important industry conversations by writing detailed articles exploring the latest developments across key sustainable investing themes to showcase expertise and innovation.
Op-eds for the IMF, Global Center on Adaptation and UN Global Compact
At a glance
- Regular devising of unique and globally relevant angles
- Succinctly bringing high-profile authors’ voices and opinions to life
- Showcasing world-leading expertise through expert commentary
Our approach
Distilling the urgent case for increased action on climate adaptation – one informed, detailed and convincing op-ed at a time – winning the attention and approval of the world’s most important agenda-setting publications.
Sustainability reporting: CNH Industrial
At a glance
- Deploying experienced journalists to unearth the stories that matter
- Creating an overarching narrative to which each article links back
- Report design and project management from conception to printing
Our approach
We have been bringing to life the initiatives contained in CNH Industrial’s annual report since 2016, telling the story of how sustainability runs through all company operations from carbon reduction to lifecycle management.
Iberdrola future of clean power campaign for the WSJ
At a glance
- Editorial strategy and key message development
- C-suite interviews and compelling write-ups
- Shaping podcast content and messaging
Our approach
Creating a series of articles and supporting the production of associated podcasts for Spanish clean-power specialist Iberdrola. All to a standard suitable for a Wall Street Journal content campaign and C-suite readership.
Podcast series for Deutsche Bank
At a glance
- Developing strong narrative structures for each episode
- Expert hosting by FirstWord’s award-winning presenter
- Sourcing, briefing and getting the best out of expert interviewees
Our approach
Creating, developing, presenting and producing a podcast series designed to help Deutsche Bank’s wealth customers, and their advisers, understand the impact that current trends could have on long-term portfolios.
Podcasts on impact and innovation for Intesa Sanpaolo
At a glance
- Bringing Intesa Sanpaolo’s circular economy vision powerfully to life
- Managing conceptualisation, guest booking, editing and presenting
- Full end-to-end production management including hosting
Our approach
Over 20 podcasts and counting for Italy’s largest retail bank, using a rich and balanced programme of content to explore its ideas for impact banking and innovation and how they are being made a reality.
GCA State and Trends in Adaptation report
At a glance
- Produced the world’s most authoritiative report on climate adaptation
- Conceptualisation, writing, editing and design of complete report
- Drove structure, production and deadlines from beginning to end
Our approach
We conceptualised, co-wrote, edited and designed the Global Center on Adaptation’s inaugural 181-page State and Trends in Adaptation report in just six weeks, creating engaging and headline-grabbing narratives.
AECOM Sustainable Legacies Report
At a glance
- Planning and executing a flagship sustainability content hub
- Carrying out interviews to showcase influential expertise
- Creating an overarching narrative and developing key stories
Our approach
Developing, researching and writing a major content hub around infrastructure in the run-up to COP26 to enable AECOM to add its voice, ideas and recommendations to a global conversation at a decisive moment.
Sustainable impact for PwC
At a glance
- Creating a rolling programme of thought leadership for PwC
- Producing regular and usable insights and analysis at scale
- Delivering incisive and publication-ready reports, article and blogs
Our approach
Writing and editing in-depth reports, articles and blogs as part of our five-year-plus partnership with PwC. These explore the increasing importance of ESG in investing and operating in light of the challenges ahead.
Sustainability articles for Pirelli.com
At a glance
- Running the Pirelli.com newsroom and shaping editorial innovation
- Development and refreshment of editorial direction and strategy
- Creative development of articles, columns and magazine content
Our approach
We have been editors-in-chief of pirelli.com for eight years and grown its online audience from 350k unique users to over 14 million. As part of this we commission and produce a regular automotive sustainability column.
What they say about us
I’ve been impressed by the level of understanding the writers show, how quickly they pick up difficult topics and how they suggest interesting and thoughtful angles.
Banking client
It’s one thing marketing being able to talk the talk, a whole different matter in delivering quality, consistent and relevant content. FirstWord were the ones who made this magic happen!
FinTech client
From the speed dates all the way to the articles we published, Team FirstWord have been utter pros throughout and got us from the start.
Consulting client
If I were told I had to stop using FirstWord tomorrow, my job would become very challenging. It would mean rethinking the whole sales effort. It really is the best use of our resources.
Consulting client
I have tears in my eyes, tears on happiness. You event checked the sources – what an amazing service.
Consulting client
This is a very important story for us and you have hit all our key messages on the head. I couldn’t be happier. It’s very powerful.
FTSE 100 client
