With over a decade of experience as a business reporter and editor, Amy has worked for the Daily and Sunday Telegraph, the Daily Mail, BBC and Bloomberg News covering many sectors including professional services, technology, defence and aerospace.
The growing popularity of on-demand audio offers companies a different way to connect with their audience – but only high-quality content will hold...
ByAmy Wilson20 February 2019With research showing that almost two-thirds of customers wants brands to take a stand, big names including Gillette and Nike are using content...
ByAmy Wilson5 February 2019We’ve helped companies say what they have to say in an accessible and interesting way – whether talking about technically complex subjects or...
ByAmy Wilson12 December 2018A serious content strategy starts with your company’s product marketing goals and uses them as the basis for engaging work that delivers the...
ByAmy Wilson28 November 2018Success in content marketing means knowing what content your audience wants to consume, where and when they want it served up, and how...
ByAmy Wilson26 September 2018Think listicles are just clickbait? Think again – they make serious and complex subjects digestible and appealing because our brains like information organised...
ByAmy Wilson5 July 2018With a little ingenuity, brands of all shapes and sizes can connect with the 180 million-plus viewers of all ages who watch the...
ByAmy Wilson8 May 2018Those who can, do – and hire someone else to write about it The people with the most interesting stories to tell are...
ByAmy Wilson21 March 2018
Ethics: use content marketing to talk the talk and walk the walk
Ethics are hot right now so there couldn’t be a better time to think about how your company communicates its values Ethics and...
ByAmy Wilson26 July 2017