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With over a decade of experience as a business reporter and editor, Amy has worked for the Daily and Sunday Telegraph, the Daily Mail, BBC and Bloomberg News covering many sectors including professional services, technology, defence and aerospace.

44 Articles
How To...

Lend me your ears: why podcasts make great content

The growing popularity of on-demand audio offers companies a different way to connect with their audience – but only high-quality content will hold...

Strategy

The rise of brands with purpose: using content to communicate your values

With research showing that almost two-thirds of customers wants brands to take a stand, big names including Gillette and Nike are using content...

Case StudiesDistribution

FirstWord’s greatest hits of 2018: novel content that made clients happy

We’ve helped companies say what they have to say in an accessible and interesting way – whether talking about technically complex subjects or...

Strategy

How to create a content strategy that works

A serious content strategy starts with your company’s product marketing goals and uses them as the basis for engaging work that delivers the...

Case Studies

The A to Z of content

Success in content marketing means knowing what content your audience wants to consume, where and when they want it served up, and how...

Insights

10 scientific reasons why we can’t stop clicking on lists

Think listicles are just clickbait? Think again – they make serious and complex subjects digestible and appealing because our brains like information organised...

CalendarDistribution

Eurovision: how to reach the audience of Europe’s biggest TV show

With a little ingenuity, brands of all shapes and sizes can connect with the 180 million-plus viewers of all ages who watch the...

How To...

Ghostwriting: the art of telling someone else’s story

Those who can, do – and hire someone else to write about it The people with the most interesting stories to tell are...

CommentHow To...Strategy

Ethics: use content marketing to talk the talk and walk the walk

Ethics are hot right now so there couldn’t be a better time to think about how your company communicates its values Ethics and...