Distribution
Hey Google! A beginner’s guide to SEO and topping page 1 on Google
Getting your content found in search engines is a constant challenge, but there are some key steps any business can take to achieve...
Thought leadership, white papers and emotion head trends in content marketing
Content marketing has hit its stride as a communications tool for B2B companies, with the most effective formats continuing to evolve. So finds...
How to stop content marketing killing your brand
Companies invest a lot of time and money in the look, feel and values of their brands. Fast-growing editorial content must reflect these...
What do we actually do? Our approach to content marketing explained
Companies need distinctive, high-quality content that rises over the noise to build audiences and interest – and FirstWord is perfectly placed to help...
Seven predictions about what will shape content marketing in 2019
After significant growth and development in 2018, what will 2019 bring for content marketing? Content marketing has gone from strength to strength in...
FirstWord’s greatest hits of 2018: novel content that made clients happy
We’ve helped companies say what they have to say in an accessible and interesting way – whether talking about technically complex subjects or...
Eurovision: how to reach the audience of Europe’s biggest TV show
With a little ingenuity, brands of all shapes and sizes can connect with the 180 million-plus viewers of all ages who watch the...
Understand how people read online (to create great content)
Screens have changed the way in which people read and consume the written word. Research has shown that users are now scanners rather...
