Home Ross Cathcart
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The former head of Ogilvy Public Relations London, Ross has devised and directed multiple award-winning digital campaigns for blue chips, governments and global institutions including Shell, Diageo, MasterCard and the European Union.

16 Articles
Strategy

Understand what the basic shapes of stories mean for B2B audiences

If you’ve found your way to this article it’s safe to assume that you, like us, care about high-quality content and know that...

DistributionStrategy

What do we actually do? Our approach to content marketing explained

Companies need distinctive, high-quality content that rises over the noise to build audiences and interest – and FirstWord is perfectly placed to help...

Distribution

Seven predictions about what will shape content marketing in 2019

After significant growth and development in 2018, what will 2019 bring for content marketing? Content marketing has gone from strength to strength in...

Insights

11 things you didn’t know about FirstWord

FirstWord Media recently celebrated four years of helping companies around the globe produce high-quality content at the right volume and frequency to cut...

Strategy

Content marketing vs advertising: which is best?

Brand advertising – TV, press and poster ads – have traditionally accounted for the bulk of marketing spend. At the top end, the...

Strategy

Predictions that will shape your content marketing in 2018

The web is swollen with 2017 round-ups and predictions for 2018; it can only be December. So, in an effort to be twice as...

Blog

Is Martin G spoof video brilliant content marketing?

In its simplest form content marketing should be about producing a message that will be read, viewed and consumed. But with so much...

Blog

Sponsored shares and employees help Microsoft to content marketing no.1

Microsoft has taken a fair share of stick over the last few years for its inability to move with the times. Recent issues include...

Blog

Mixed blessings: can Facebook Instant and content marketing work together?

Perhaps one of the biggest changes to define content marketing in recent times has been the mindshift among brands that they too can...