Understand what the basic shapes of stories mean for B2B audiences
If you’ve found your way to this article it’s safe to assume that you, like us, care about high-quality content and know that...
What do we actually do? Our approach to content marketing explained
Companies need distinctive, high-quality content that rises over the noise to build audiences and interest – and FirstWord is perfectly placed to help...
Seven predictions about what will shape content marketing in 2019
After significant growth and development in 2018, what will 2019 bring for content marketing? Content marketing has gone from strength to strength in...
11 things you didn’t know about FirstWord
FirstWord Media recently celebrated four years of helping companies around the globe produce high-quality content at the right volume and frequency to cut...
Content marketing vs advertising: which is best?
Brand advertising – TV, press and poster ads – have traditionally accounted for the bulk of marketing spend. At the top end, the...
Predictions that will shape your content marketing in 2018
The web is swollen with 2017 round-ups and predictions for 2018; it can only be December. So, in an effort to be twice as...
Is Martin G spoof video brilliant content marketing?
In its simplest form content marketing should be about producing a message that will be read, viewed and consumed. But with so much...
Sponsored shares and employees help Microsoft to content marketing no.1
Microsoft has taken a fair share of stick over the last few years for its inability to move with the times. Recent issues include...
Mixed blessings: can Facebook Instant and content marketing work together?
Perhaps one of the biggest changes to define content marketing in recent times has been the mindshift among brands that they too can...
