The former head of Ogilvy Public Relations London, Ross has devised and directed multiple award-winning digital campaigns for blue chips, governments and global institutions including Shell, Diageo, MasterCard and the European Union.
If you’ve found your way to this article it’s safe to assume that you, like us, care about high-quality content and know that...
ByRoss Cathcart17 September 2024Companies need distinctive, high-quality content that rises over the noise to build audiences and interest – and FirstWord is perfectly placed to help...
ByRoss Cathcart25 April 2019After significant growth and development in 2018, what will 2019 bring for content marketing? Content marketing has gone from strength to strength in...
ByRoss Cathcart7 January 2019FirstWord Media recently celebrated four years of helping companies around the globe produce high-quality content at the right volume and frequency to cut...
ByRoss Cathcart6 June 2018Brand advertising – TV, press and poster ads – have traditionally accounted for the bulk of marketing spend. At the top end, the...
ByRoss Cathcart9 January 2018The web is swollen with 2017 round-ups and predictions for 2018; it can only be December. So, in an effort to be twice as...
ByRoss Cathcart14 December 2017In its simplest form content marketing should be about producing a message that will be read, viewed and consumed. But with so much...
ByRoss Cathcart1 July 2015Microsoft has taken a fair share of stick over the last few years for its inability to move with the times. Recent issues include...
ByRoss Cathcart24 June 2015Perhaps one of the biggest changes to define content marketing in recent times has been the mindshift among brands that they too can...
ByRoss Cathcart1 June 2015