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An experienced journalist and editor, Emma has spent two decades working in newsrooms including the Telegraph and BBC for both print and online.

13 Articles
Insights

Top content trends and statistics for 2025 success

Thousands of new pieces of content are being added to websites every month, often covering similar themes. Here’s how to make yours stand...

Insights

Top 50 content marketing statistics for 2024 success

Content marketing remains a great way to educate and inform audiences, but the rise of generative artificial intelligence (AI) services such as ChatGPT...

Insights

Top 50 content marketing statistics for 2023 success

Overcome overwhelm: the best stats to help you understand how to tap into current trends to reach new audiences Great content marketing helps...

Insights

Authentic ESG content that stands out from the crowd

With ESG, it’s how you talk about your activity, as much as what you do, that will cut through and get you noticed...

Strategy

A social media strategy is vital to effective content marketing

Actively promoting content is a critical component of any successful content marketing strategy and social media was the top platform for distribution in...

Insights

Top 50 content marketing statistics for 2022 success

The best stats to help you understand how to tap into blog, video, podcast and social media trends to reach new audiences Grabbing...

Insights

Covid-19: Eight pandemic content themes and what they tell us about future direction

Distinct content styles have emerged throughout the pandemic as companies continue to react and adapt to a world in flux The coronavirus pandemic...

Insights

Top 50 content marketing statistics for 2020 success

The best stats to help you build and develop a successful content marketing strategy by tapping into new and existing blog, video, podcast...

Strategy

GDPR is a huge opportunity for content marketing

Strict new EU laws governing personal data are about to disrupt traditional marketing’s targeted advertising. Content marketing will be crucial to reach an...