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An experienced journalist and editor, Emma has spent two decades working in newsrooms including the Telegraph and BBC for both print and online.

15 Articles
Insights

Sponsoring the Top 100 Content Leaders in UK Banking Technology list

Shining a light on the unsung heroes of engaging and compelling B2B content

Insights

Three simple questions that will take your thought leadership from good to great

Revealed: the secret formula that will supercharge your content

Insights

Top content trends and statistics for 2025 success

Thousands of new pieces of content are being added to websites every month, often covering similar themes. Here’s how to make yours stand...

Insights

Top 50 content marketing statistics for 2024 success

Content marketing remains a great way to educate and inform audiences, but the rise of generative artificial intelligence (AI) services such as ChatGPT...

Insights

Top 50 content marketing statistics for 2023 success

Overcome overwhelm: the best stats to help you understand how to tap into current trends to reach new audiences Great content marketing helps...

Insights

Authentic ESG content that stands out from the crowd

With ESG, it’s how you talk about your activity, as much as what you do, that will cut through and get you noticed...

Strategy

A social media strategy is vital to effective content marketing

Actively promoting content is a critical component of any successful content marketing strategy and social media was the top platform for distribution in...

Insights

Top 50 content marketing statistics for 2022 success

The best stats to help you understand how to tap into blog, video, podcast and social media trends to reach new audiences Grabbing...

Insights

Covid-19: Eight pandemic content themes and what they tell us about future direction

Distinct content styles have emerged throughout the pandemic as companies continue to react and adapt to a world in flux The coronavirus pandemic...