An experienced journalist and editor, Emma has spent two decades working in newsrooms including the Telegraph and BBC for both print and online.
Shining a light on the unsung heroes of engaging and compelling B2B content
ByEmma Firth28 April 2026Revealed: the secret formula that will supercharge your content
ByEmma Firth18 March 2026Thousands of new pieces of content are being added to websites every month, often covering similar themes. Here’s how to make yours stand...
ByEmma Firth16 September 2024Content marketing remains a great way to educate and inform audiences, but the rise of generative artificial intelligence (AI) services such as ChatGPT...
ByEmma Firth26 January 2024Overcome overwhelm: the best stats to help you understand how to tap into current trends to reach new audiences Great content marketing helps...
ByEmma Firth16 January 2023With ESG, it’s how you talk about your activity, as much as what you do, that will cut through and get you noticed...
ByEmma Firth18 July 2022Actively promoting content is a critical component of any successful content marketing strategy and social media was the top platform for distribution in...
ByEmma Firth27 June 2022The best stats to help you understand how to tap into blog, video, podcast and social media trends to reach new audiences Grabbing...
ByEmma Firth25 January 2022Distinct content styles have emerged throughout the pandemic as companies continue to react and adapt to a world in flux The coronavirus pandemic...
ByEmma Firth25 June 2020