AI and content
Why keeping humans in the loop in the AI age is essential for brands
Joe Jenkins explains how taking a course at MIT course in AI confirmed that humans are still essential for authentic communications
How to ‘optimise for AI’ when nobody is sure what that means
The content challenge has shifted from the ability to be found by a search engine to being visible to AI
The biggest AI fails of 2025
ChatGPT’s cultural impact is ongoing, so little wonder that the technology dominates end-of-year round-ups – this one included
Artificial intelligence: Research assistant, idea generator… liability?
You might have seen a BBC-branded news alert in late 2024 that tennis star Rafael Nadal had come out as gay. Or another...
How do you showcase genuine expertise in an age of AI?
Media transparency organisation NewsGuard says it has identified more than 770 websites that “operate with little to no human oversight and publish articles...
The A to Z of artificial intelligence
Artificial intelligence (AI) is transforming the world of work and content production is no exception, but the jargon can be mystifying. Here’s our...
AI hallucinations: why generative AI invents facts and how to manage it
It may harm your career if your chatbot tells you something you later rely on in court. But it’s not just lawyers who...
AI prompts: six tips for better results from generative AI
AI tools such as ChatGPT are immensely powerful, but it can be hard to get the best from them. A few simple tips...
