Insights
Explore FirstWord Media’s latest insights on the business, benefits and practicalities of creating compelling and engaging content that attracts and retains key audiences.
Three simple questions that will take your thought leadership from good to great
Revealed: the secret formula that will supercharge your content
Press releases: are they dead, dying – or holding on?
In the battle for attention, corporate communications teams are increasingly turning to creating their own content as a more cost-effective way to build...
The biggest AI fails of 2025
ChatGPT’s cultural impact is ongoing, so little wonder that the technology dominates end-of-year round-ups – this one included
Make your sustainability report great with tips from an awards judge
Reuters Global Sustainability Awards 2025 judge Mike Scott explains how any company can use its sustainability stories to create a competitive advantage
The end of SEO? Five ways to prepare for the AI search shift
As AI-driven ‘answer engines’ begin to replace traditional search tools, businesses need to master the internet’s new discovery layer
Make your awards entry stand out from the pack
Writing successful award submissions that do justice to outstanding work and grab the attention of judges is its own skill
Finding the fun: why business cartoons make memorable content
In the battle for eyeballs, a cartoon is an original and effective way to make your message stand out
What makes thought leadership great?
Even in this media-saturated age, original thought leadership can help companies stand out from the crowd – and win business, too
