How to ‘optimise for AI’ when nobody is sure what that means
The content challenge has shifted from the ability to be found by a search engine to being visible to AI
Continue Reading
How to grab the world’s attention, one opinion piece at a time
An unknown non-profit quickly put itself on the map by sparking a global conversation on climate adaptation
Continue Reading
Sponsoring the Top 100 Content Leaders in UK Banking Technology list
Shining a light on the unsung heroes of engaging and compelling B2B content
Continue ReadingFirstWord is a content agency that specialises in business, finance and tech. Our elite journalists help the world's best companies tell their stories in the best possible way.
Insights
Explore our insights on the world of content.
Three simple questions that will take your thought leadership from good to great
Revealed: the secret formula that will supercharge your content
Press releases: are they dead, dying – or holding on?
In the battle for attention, corporate communications teams are increasingly turning to creating their own content as a more cost-effective way to build...
The biggest AI fails of 2025
ChatGPT’s cultural impact is ongoing, so little wonder that the technology dominates end-of-year round-ups – this one included
Make your sustainability report great with tips from an awards judge
Reuters Global Sustainability Awards 2025 judge Mike Scott explains how any company can use its sustainability stories to create a competitive advantage
The end of SEO? Five ways to prepare for the AI search shift
As AI-driven ‘answer engines’ begin to replace traditional search tools, businesses need to master the internet’s new discovery layer
Make your awards entry stand out from the pack
Writing successful award submissions that do justice to outstanding work and grab the attention of judges is its own skill
Finding the fun: why business cartoons make memorable content
In the battle for eyeballs, a cartoon is an original and effective way to make your message stand out
About FirstWord
