A thoroughbred business journalist, Sophy spent years at the Financial Times as a writer and editor before branching out as a broader writer and editorial consultant.
Writing successful award submissions that do justice to outstanding work and grab the attention of judges is its own skill
BySophy Buckley10 June 2025In the battle for eyeballs, a cartoon is an original and effective way to make your message stand out
BySophy Buckley29 April 2025You’ve got to love a good infographic. Attention grabbing, insightful, provocative, memorable. They can be all these and more. “They’re a great way...
BySophy Buckley25 November 2024There are lots of ways to measure success. But when it comes to content, stickiness and eyeballs are up there. Stickiness is how...
BySophy Buckley15 October 2024Paul Abrahams is in a nice place. The award-winning former Financial Times bureau chief is chief communications officer at the FTSE 100 business-to-business...
BySophy Buckley26 February 2024The Swedish network group’s mobile wallet platform is helping providers to develop low-cost, inclusive, secure payment services that advance progress towards achieving many...
BySophy Buckley9 November 2023The software company knew the right content would help explain exactly what it does to its target audience, but as a small outfit...
BySophy Buckley13 September 2023With staff in Ukraine and Poland affected by the conflict, the instant payment provider set up a channel to send donations to charities...
BySophy Buckley12 December 2022The neo bank is convinced that having a broader mission than profit helps it continue to grow, writes Sophy Buckley Banks aren’t generally...
BySophy Buckley27 October 2022