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A thoroughbred business journalist, Sophy spent years at the Financial Times as a writer and editor before branching out as a broader writer and editorial consultant.

38 Articles
Case Studies

Make your awards entry stand out from the pack

Writing successful award submissions that do justice to outstanding work and grab the attention of judges is its own skill

Insights

Finding the fun: why business cartoons make memorable content

In the battle for eyeballs, a cartoon is an original and effective way to make your message stand out

Insights

The inside track on infographics: creating appealing visuals

You’ve got to love a good infographic. Attention grabbing, insightful, provocative, memorable. They can be all these and more. “They’re a great way...

Case StudiesIndustry

Revolutionising how CNH tells its sustainability stories

There are lots of ways to measure success. But when it comes to content, stickiness and eyeballs are up there. Stickiness is how...

Case StudiesTechnology

Inside RELX’s award-winning content strategy

Paul Abrahams is in a nice place. The award-winning former Financial Times bureau chief is chief communications officer at the FTSE 100 business-to-business...

Case StudiesContent for Good

Ericsson’s hidden gem provides ethical polish

The Swedish network group’s mobile wallet platform is helping providers to develop low-cost, inclusive, secure payment services that advance progress towards achieving many...

Case StudiesTechnology

Reitigh: the fintech start-up counting on content to make the complex simple

The software company knew the right content would help explain exactly what it does to its target audience, but as a small outfit...

Case StudiesContent for Good

Ukraine war sparks Volt’s business with purpose

With staff in Ukraine and Poland affected by the conflict, the instant payment provider set up a channel to send donations to charities...

Case StudiesContent for Good

OakNorth: breaking the banking mould on purpose

The neo bank is convinced that having a broader mission than profit helps it continue to grow, writes Sophy Buckley Banks aren’t generally...