How To…
Finding the stories: unlocking thought leadership through great interviews
Solid preparation, curiosity and asking the silly question hold the key to fruitful conversations that result in great corporate content Business leaders make...
The Three Cs of fine writing
FirstWord chief sub Caroline Elderfield explains why clarity, consistency and clever (don’t be) are key to fine writing I have a big problem...
Eight tips for bagging a prized op-ed slot
Opinion columns should be concise, punchy, readable and preferably demolish conventional wisdom. Not easy to do. Sophy Buckley talks to op-ed specialist Leslie...
How to podcast in a pandemic
Podcasts created online have proved a popular marketing tool in these strange times. Sophy Buckley talks to experienced host Guy Ruddle about how...
Branded a success: how to make television a winning part of your content strategy
Being on television can boost a brand’s reputation, as well as sales and profits, but opening your doors to film crews is not...
Five headline writing rules that we can learn from newspapers
Newspaper sub-editors thrive on coming up with the best headlines, but today’s publishers have to think harder than ever about how to catch...
Lend me your ears: why podcasts make great content
The growing popularity of on-demand audio offers companies a different way to connect with their audience – but only high-quality content will hold...
Ghostwriting: the art of telling someone else’s story
Those who can, do – and hire someone else to write about it The people with the most interesting stories to tell are...
