The biggest AI fails of 2025
ChatGPT’s cultural impact is ongoing, so little wonder that the technology dominates end-of-year round-ups – this one included
The end of SEO? Five ways to prepare for the AI search shift
As AI-driven ‘answer engines’ begin to replace traditional search tools, businesses need to master the internet’s new discovery layer
Artificial intelligence: Research assistant, idea generator… liability?
You might have seen a BBC-branded news alert in late 2024 that tennis star Rafael Nadal had come out as gay. Or another...
How do you showcase genuine expertise in an age of AI?
Media transparency organisation NewsGuard says it has identified more than 770 websites that “operate with little to no human oversight and publish articles...
The A to Z of artificial intelligence
Artificial intelligence (AI) is transforming the world of work and content production is no exception, but the jargon can be mystifying. Here’s our...
AI hallucinations: why generative AI invents facts and how to manage it
It may harm your career if your chatbot tells you something you later rely on in court. But it’s not just lawyers who...
AI prompts: six tips for better results from generative AI
AI tools such as ChatGPT are immensely powerful, but it can be hard to get the best from them. A few simple tips...
AI will transform aspects of content creation, but human expertise remains essential
Generative AI tools such as ChatGPT are set to revolutionise some content tasks, but the guidance and direction of human experts will still...
Content is now a crucial tool for technology leaders
The importance of CTOs and CIOs has grown sharply in the face of digital acceleration. With it comes the need for greater effort...
