Artificial intelligence: Research assistant, idea generator… liability?
You might have seen a BBC-branded news alert in late 2024 that tennis star Rafael Nadal had come out as gay. Or another...
How do you showcase genuine expertise in an age of AI?
Media transparency organisation NewsGuard says it has identified more than 770 websites that “operate with little to no human oversight and publish articles...
The A to Z of artificial intelligence
Artificial intelligence (AI) is transforming the world of work and content production is no exception, but the jargon can be mystifying. Here’s our...
AI hallucinations: why generative AI invents facts and how to manage it
It may harm your career if your chatbot tells you something you later rely on in court. But it’s not just lawyers who...
AI prompts: six tips for better results from generative AI
AI tools such as ChatGPT are immensely powerful, but it can be hard to get the best from them. A few simple tips...
AI will transform aspects of content creation, but human expertise remains essential
Generative AI tools such as ChatGPT are set to revolutionise some content tasks, but the guidance and direction of human experts will still...
Content is now a crucial tool for technology leaders
The importance of CTOs and CIOs has grown sharply in the face of digital acceleration. With it comes the need for greater effort...
Hey Google! A beginner’s guide to SEO and topping page 1 on Google
Getting your content found in search engines is a constant challenge, but there are some key steps any business can take to achieve...
Winning game plan: how the NFL used content to build a global brand
Content marketers can learn a lot from the story of how America’s NFL cultivated its own media outlets on its way to becoming...
