Industry
A selection of our case studies from industries ranging from manufacturing to law.
Revolutionising how CNH tells its sustainability stories
There are lots of ways to measure success. But when it comes to content, stickiness and eyeballs are up there. Stickiness is how...
How Pirelli put soul into the annual report
With the help of cultural icons, international artists and leading designers, Pirelli has transformed its annual reports into vibrant communication tools that share...
How Mishcon de Reya jazzed up its marketing
A paid-for radio show is part of a bold, sophisticated and diverse content marketing programme by the London-based law firm, writes Sophy Buckley...
Pirelli’s ‘integrated’ digital content model fuels huge traffic and engagement online
Success in building a lifestyle brand beyond tyres enhances pitch for higher IPO valuation Pirelli’s online audience has increased by several million in...
How CNH Industrial is rewriting the sustainability rules
Most large companies work very hard at sustainability, but are producing only dense reports on the subject looked at by a tiny number...
Saft: ‘We’re all responsible for content’
Storytelling can help to reinvent the culture within an organisation as well as the face it presents to the outside world. Unlocking the...
Unlocking the magic of batteries at Saft
At French battery maker Saft, the key to engaging audiences is to tell the real-world impact of the company’s amazing products, writes Emma...
Pirelli’s brand newsroom: where storytelling is at the heart of marketing
“The one who tells the stories rules the world.” It’s a proverb attributed to Native Americans and it’s also the new mantra of...
