When Fleet Street went to Madison Avenue: 10 years on the content marketing frontline
Even the phrase “content marketing” still annoys me a little, if I’m honest. It sounds like the opposite of impartial journalism, or marketing...
Journalism vs The Machine: the journalists win
Artificial intelligence isn’t intelligent, and artificial is an understatement. Adrian Michaels says it’s time for journalists to go on the attack instead of...
Content planning to keep your stakeholders happy
Agreement with many different people within and outside your organisation – long before any writing takes place – is crucial to a content...
Covid and the new importance of self-publishing
Covid has accelerated many trends already underway, from the decline of high-street shopping to the rise of flexible working. In our area, the...
Happy Christmas from FirstWord Media
Ho ho ho. Nick Schon’s underdressed Santa is at least wearing something down below. In this year of remote top halves, there...
Content: Singapore’s homes of best practice
Huge investment company Temasek is one of a growing number of companies embracing content well in the ‘Little Red Dot’ Have a look...
How to stop content marketing killing your brand
Companies invest a lot of time and money in the look, feel and values of their brands. Fast-growing editorial content must reflect these...
Native advertisers must learn to collaborate to make great journalism
A well-attended Berlin conference on native advertising discussed a booming industry worth pots of money. But advertising people are going to need journalists...
Campaign op-ed: A home for hacks
New by me in Campaign: journalists are still being culled from newsrooms, even in purely digital places such as BuzzFeed and Huffington Post,...
ByAdrian Michaels22 March 2019