There is nothing like a Day
Ridiculously, you probably do know that yesterday (February 5) was World Nutella Day – the subject was trending all day on Twitter and...
To see ourselves as others see us
Something new to worry about – what do the targeted ads which surround the page when you are using your social media site...
End adjective abuse now: LinkedIn’s most overused buzzwords
I realise I am 20 years out of date on this, but I absolutely cannot stand CVs which start with a third-person descriptive...
There’s still life in the printed word
Sales of Amazon’s Kindle e-readers dwindled to almost nothing in the UK over Christmas, according to the CEO of bookshop chain Waterstones, but...
Oil’s further woes provide a content opportunity
Happy new year – without further ado or discussion of Dry January, right from the off in 2015 there is a news story...
Autumn Statement 2014: news you can use
There are few news events that offer businesses such a clear opportunity to create useful content as the Budget and its little brother,...
Perseverance pays off, starting at breakfast time
Social media refuseniks often cite ‘people posting pictures of their lunch’ as a reason to avoid the whole thing. However one recent content...
Bring Me Sunny Delight
Following the launch earlier this month of FirstWord’s campaign to find the best and worst examples of 3D content marketing (aka statues –...
Great graphics tell the story for you
It’s nearly the end of 2014 and suggestions for Time’s Person of the Year are rolling in, with India’s new leader Narendra Modi,...
