The Iowa hog castrator: mind-boggling online content hit Mk II
Following in the footsteps of Mike Read’s calypso song in praise of UKIP comes the newly-elected senator for Iowa, Joni Ernst, who also...
A T-shirt makes great online content
Not all great online content begins online – after all, what is a flash mob but a bunch of people dancing to music...
Oil price drop provides a content opportunity
It’s lucky I’m in the writing game and not in the business of investing other people’s money. Because since I wrote about producing...
Do it yourself – like a girl or otherwise
P&G's #likeagirl campaign is a lesson in thinking deeply about who your customer is
Making it digestible
There is a word beloved of newspaper editors to describe worthy, heavyweight but ever-so-slightly dull topics – and that word is chewy. News...
London Shamen Blog: Even a scoundrel needs somewhere to live
For any media organisation, house price stories along with anything about the Duchess of Cambridge, are the if-all-else-fails ratings winners. You might say...
London Shamen Blog: Say howdy to shareable content
In trying to come up with attention-grabbing and useful content for your website, a company song with a country and western flavour might...
Local specialism is growing, and it’s a lesson we can all learn from the referendum vote, whichever way it goes. A vogue for...
