And the next content marketing growth area will be…
SEO is getting more difficult. Take Google: not moving the goalposts so much as aiming to do away with them altogether. Challenges for...
How luxury brands use content to lure one-off buyers
Most companies engage in content with the aim of getting people interested, convincing them to buy the product – and keep doing it again...
It’s all about content marketing trust
Putting together quality content marketing requires a journalistic approach. Yet it needs something else that, arguably, is harder to achieve. Trust. Think about...
Long-tail your content marketing SEO
Why do you need SEO when you can reach several thousand subscribers via your email newsletter? Well, email is great. And we should all...
Content marketing via chatbot
Someone senior at a very well-known British institution recently said (privately) that they regarded websites as dead. The future, they maintained, is apps....
Where will the budgets get spent?
Every year, content marketing research reveals that B2B budgets are set to rise. In fact, according to the Content Marketing Institute, 39 per...
Ways to monetise content marketing
Picture this: you run marketing for a B2B brand, there’s only a small budget and you’ve decided the best way forward is to...
Reusable genius: one great use for content marketing
US bank Chase has discovered content marketing, according to this piece on Digiday. It has invested in a 10-person newsroom and is splashing...
