LinkedIn Learning content giveaway
Content marketing comes in all different shapes and sizes – from articles and blogs to feature films. However, of the 400 or so...
Samsung’s Grand Theft Auto exploding phone mod
Last week, an exploding replacement Note7 phone helped put Samsung on the naughty step. At the time, we noted the lack of preemptive...
Yes! You should be measuring ROI – and it’s easy
Yesterday we wrote about the Content Marketing Association’s effectiveness study. As the title implies, it examines the ways in which companies are using...
How to measure emotional response to content marketing
It has been said that journalism has had a huge effect on content marketing. But as things move forward, it seems just as...
Cut spend, produce content: an interview with Dan Norris
There can be few people who have built a business worth millions and spent less than $200 on marketing. Then again, we can’t...
Samsung Note7: defusing the bomb in your pocket
Samsung has scored a terrific own goal with the double withdrawal of the exploding Note7 mobile phone. Could content marketing be a way...
Great content: make it and then fake it
OK, this is a slightly misleading headline. It is not about pretending to be a great content producer. It is about a French...
Pitches, job moves and Brexit
In a presentation by a direct marketing agency a few years ago, the managing director said that the biggest challenge for the industry...
ByJames Quilter13 October 2016