Strategy
LinkedIn, Instagram and SEO – what’s been shared?
Here is our weekly look at the most-shared content marketing-relevant stories on social media. LinkedIn rates financial services content marketing LinkedIn has been...
Inbound marketing increased in 2015
Content marketing services provider HubSpot has released its annual ‘state of inbound marketing’ survey. It looks at strategy, budgets and where inbound marketing fits...
Data content marketing and what companies want
In the old days, data was a dirty word in some marketing circles. It was associated with direct mail and number crunching, while...
Master plan for content marketing strategy
Content marketing strategy is, in some respects, still in its infancy. With distribution platforms and media continually changing, research shows many marketers grappling...
Knowledge is power: using data effectively
Data – how you segment and target your readership – is an increasingly important aspect both of content marketing and publishing in general....
Content marketing success: the big question
With the beginning of each new calendar year comes fresh research into content marketing – often telling the same story as previous analysis....
Facial recognition and content marketing – the eyes don’t lie
One outcome of the growth in content marketing is the question of whether, or how much, people trust it. To help provide some...
Press Gazette and Burger King Xmas Burgers
A few months ago we wrote about how content marketing is eroding the relevance of PR. But the press-release jockeys are not the...
