Strategy
Content marketing audience strategy: part II
You are not the audience. That was the message in the blog we posted earlier this week – a plea for content marketers to...
Write content marketing like a journalist
Content marketing is a composite of many elements. In our view, quality content is one of the most important – as least if...
Beyond the tune-out: millennials and content marketing
Fact. Millennials are changing the way we consume media whether we like it or not. For example, according to research by Nielsen, the...
How a nine year-old gave me a content marketing lesson
Sometimes knowing too much can overcomplicate the basics. For a start I have a background in both advertising and journalism, so you might...
Content marketing failure or failure of execution?
One of the key ways to gain much-needed content standout is to go against the grain. With this in mind, it should be...
User-generated software company gets $22m funding
Looking through this week’s most-shared content marketing-related stories, Yotpo’s latest successful funding round caught the eye. TechCrunch’s coverage of the deal received around...
Find and repurpose your B2B content marketing
Companies are increasingly building internal teams to handle content marketing. This is creating new challenges for the sector – including skills gaps and...
Post-click not page view
The measurement of ROI from content marketing is one of the sector’s biggest challenges. Research proves it. This time last year, we wrote...
