Strategy
Customer experience and B2B content marketing
B2B and customer experience: 165 shares overall This post from last week had around 120 shares on Twitter. In essence it states that...
User-generated content takeover
The subject of user-generated content (UGC) brings to mind the Robert Heinlein quote: “There’s no such thing as a free lunch”. At best...
Know what you want from your content marketing
Arguably, the tech sector ranks among the industries that use content marketing to its best effect. Look at Microsoft, HP or Google, for...
Emotion is an excellent content marketing ingredient
We have occasionally pointed out that one of the reasons this blog exists is to provide an antidote to the many and repetitive...
B2B content marketing’s big problem won’t die
Of all the challenges faced by B2B content marketing, the real ogre is the need to prove ROI. Budgets are continuing to rise...
Taboola’s Disqus deal – #contentmarketing stories
Content distribution was heavily represented in the most-shared #contentmarketing stories of the week. This included items about Facebook, BuzzFeed and Taboola. As usual,...
B2B content marketing still on the up
B2B content marketing budgets continue to rise. One consequence of this is an increase in the amount of content that is being presented...
Content marketing for start-ups is an effort
Yes, it is April Fool’s Day. But rather than run the usual fake story routine, we decided to look at the most interesting...
