The power of giving away your secret sauce
An underpinning principle of content marketing is the free distribution of content. Preferably content that is of a high editorial standard. This allows...
Post-Brexit budget cuts: so who gets the pie?
Back in July and with post-Brexit implications falling all around us, the advertising industry-commissioned Bellwether Report brought bad news of its own. It...
It’s all about content marketing traction
Producing content is only part of the struggle when launching a content marketing product like a blog. Gaining traction is the greatest challenge...
Guidelines: a danger for brands turning to content
Adidas has commissioned the Adidas Playbook – a “major piece of content strategy work” – from Altogethernow, one of its agencies. According to...
Do one thing and be good at it
Channel 4 News found itself in the good-practice spotlight recently after it was revealed that it has around 200m monthly views of its...
New York Times buys content marketing boost
The New York Times, the third most-viewed site in the world, has long been a proponent of content marketing. Principally, this has been...
Facebook goes on the offensive
Adblocking has been on the ever and up over the past 18 months. When a UK government minister described the best-known example Adblock Plus...
Global content campaigns and how to create them
The web is supposed to have made the world a village. But if it has, we are all largely speaking the same language....
Answer the question and own the story
In 2011, Google produced a study titled ‘Zero Moment of Truth (ZMT)‘. The central concept of the report was that a revolution (the...
ByJames Quilter11 August 2016