Create your own Red Bull-style publishing arm
The fact that Red Bull’s content marketing enjoys such high standing among marketers stems largely from the creation of its media arm – The Media...
More measurable than just brand advertising
Content marketing has been growing in popularity over the past five years. Many companies are engaged in it, whether text or video-based. But...
So where is the Rio 2016 content marketing?
There are fewer easier wins in content marketing than making – and sticking to – a news calendar. Simply put, it is low-hanging...
Content marketing – heading for a hype trough?
Every year Gartner brings out a piece of research nicely titled the ‘Hype Cycle’. It marks out various trends in marketing and where...
Content marketing for non-writers
Scanning through Reddit recently there was one post that caught my eye: ‘Those with no writing skills, how do you create content?‘ In...
Content, links or thinking machines: what really matters?
A recent conversation on a Google hangout had Andrey Lippatsev – one of the company’s engineers – as a contributor. Under discussion was RankBrain, the machine-learning...
Adaptive content marketing: a new rulebook
Adaptive content marketing is one of the latest buzzwords to hit the sector. Effectively, it means adapting your content for the reader. Personalisation...
Clickbait headlines – a numbers game
Over the past year or two, there has been a shift in the way people read headlines. Back in the day, it used...
Mass mailings for guest posting
The alternative headline for this post could be “Does guest posting still work?”. The reason for writing this is I received an email...
ByJames Quilter22 July 2016