Yes you! Back up your email distribution list
One long-held concern about using social media for content marketing campaigns is that you’re putting your furniture in someone else’s house. In simple...
Could post-Brexit cuts to marketing budgets boost content marketing?
Referendum repercussions are still shaking up UK life and industry across the board. Evidence for this – as if any more were needed...
Content marketing audience strategy: part II
You are not the audience. That was the message in the blog we posted earlier this week – a plea for content marketers to...
You are not your audience
One of the most obvious mistakes made by content marketers is creating content for the wrong audience. Frequently, a great piece of writing...
Write content marketing like a journalist
Content marketing is a composite of many elements. In our view, quality content is one of the most important – as least if...
Brexit blues help create new content marketing
Brexit-focused content marketing could be one, albeit less far-reaching, result of the referendum. The implications of the vote have resulted in numerous sectors being turned...
Beyond the tune-out: millennials and content marketing
Fact. Millennials are changing the way we consume media whether we like it or not. For example, according to research by Nielsen, the...
Dark side of content marketing revealed in US election
Donald Trump may have a content management problem. That might seem strange to say about someone who has run an unprecedented political campaign...
Ohio takes centre stage
Cincinnati – Before next week’s much-ballyhooed extravaganza that is the Republican convention kicks off in Cleveland, a gathering that this year could prove...
ByJames Quilter14 July 2016