How a nine year-old gave me a content marketing lesson
Sometimes knowing too much can overcomplicate the basics. For a start I have a background in both advertising and journalism, so you might...
Content marketing failure or failure of execution?
One of the key ways to gain much-needed content standout is to go against the grain. With this in mind, it should be...
Content marketing job interview questions
The rise of content marketing and the need to find qualified staff poses a dilemma. How do you hire someone when the role/sector...
Think visual: picking the right image for your content
So you’ve researched your audience, subject matter and written your post with a nice catchy SEO-driven headline. Now it is just a matter...
Can Love Trump Hate?
In an already polarised political environment, campaigning was overtaken and overshadowed by America’s worst mass shooting in recent history. As vigils took place...
Try to get ahead on distribution with LinkedIn
We’ve said this before, but if you are looking to distribute B2B content marketing then LinkedIn is a good place to start. While a...
Rinse and repeat: repackaging content marketing
Generating B2B content marketing ideas is cited as a marketer’s biggest challenge. And it is understandable. Yes, it needs to be relevant to...
Intel puts content in Facebook’s safe
Over a year ago we – and many others – wrote about Facebook’s launch of Facebook Instant. Now Intel has become the first...
YouTubers forced to disclose brand connection by regulators
The advance of YouTubers into brand communications has been one of the standout trends of the past 18 months. In addition to making...
ByJames Quilter30 June 2016