User-generated software company gets $22m funding
Looking through this week’s most-shared content marketing-related stories, Yotpo’s latest successful funding round caught the eye. TechCrunch’s coverage of the deal received around...
Go evergreen with content marketing eBooks
It feels like eBooks have been around for aeons. Yet the idea only really took off in the 2000s, when Amazon launched the...
Where are the LinkedIn content marketing apps?
The increasing popularity of content marketing has seen corresponding growth in the number of software platforms. There are numerous offerings, all procuring, ordering,...
Content distribution you can’t analyse
Hits, impressions, visits and uniques are for many marketers the holy grail of content marketing ROI. Sure, SEO is not an end in...
Find and repurpose your B2B content marketing
Companies are increasingly building internal teams to handle content marketing. This is creating new challenges for the sector – including skills gaps and...
Questions for Mark Hamill on content marketing
Yes, Mark Hamill and content marketing. If you’re wondering how those words fit together you’re not alone. But maybe you should ask the...
Post-click not page view
The measurement of ROI from content marketing is one of the sector’s biggest challenges. Research proves it. This time last year, we wrote...
GoPro, Red Bull, Burberry and other content-related news
GoPro and Red Bull put out very different products, but they are linked through content marketing. The two brands frequently co-operate on projects – and...
Sale of the Content Marketing Institute
The most popular news story about content marketing over the past week was the sale of the Content Marketing Institute (CMI) to UBM....
ByJames Quilter8 June 2016