Intel builds an audience with iQ
Build your audience and your market will come to you. If ever there was a rationale for content marketing, this is it. One...
Targeted emotion: Honda’s content marketing strategy
Honda’s marketing is highly regarded. Over the past 15 years it has produced award-winning TV ads such as ‘Impossible Dream’ and ‘Cog’. In terms...
Build your own content marketing platform
Content marketing is at a crossroads at the moment. The golden era when anyone could gain traction simply by pushing out a blog...
Social media picks of the week
FirstWord’s weekly pick of content marketing-related stories is proving popular. Today’s looks at Google, content overload, the question of whether product placement is...
Adobe seeks content for marketers
Back in March we filed a post titled ‘Content marketing worth copying‘ about Chief Optimist, Xerox’s online magazine. It provided a laudatory assessment of...
Customer experience and B2B content marketing
B2B and customer experience: 165 shares overall This post from last week had around 120 shares on Twitter. In essence it states that...
Google goes for course-based content
Content marketing can take many forms and formats. One of the most interesting – and perhaps under-utilised – is courses. Now Google has...
Use your data for better content
It is estimated that as much as 90 per cent of the world’s data has been created in the past four years. The...
No John, content marketing is journalism
There are few advertising slogans so synonymous with their brand as Audi’s ‘Vorsprung durch Technik’. Sir John Hegarty, the man who wrote that...
ByJames Quilter16 May 2016