Fantastic GoPro user-generated content
Following on from this week’s somewhat downbeat post on the concept of user-generated content, here’s something to raise the spirits. People printing Coke labels...
User-generated content takeover
The subject of user-generated content (UGC) brings to mind the Robert Heinlein quote: “There’s no such thing as a free lunch”. At best...
Content cut-through is this week’s social theme
Looking at the most popular content marketing-related stories on social media, a recurrent theme has been how to cut through competing content. It’s...
Where should I put my content?
So who’s the winner of this week’s picks for content marketing stories? The top article asked – and attempted to answer – a slightly...
Repackaging content marketing: the next thing
Creating quality content marketing is one thing, but personalising it is something else altogether. One company that managed to do this – and...
Know what you want from your content marketing
Arguably, the tech sector ranks among the industries that use content marketing to its best effect. Look at Microsoft, HP or Google, for...
Emotion is an excellent content marketing ingredient
We have occasionally pointed out that one of the reasons this blog exists is to provide an antidote to the many and repetitive...
Does postal sector deliver on content?
While B2B content marketing budgets continue to grow, there remain many sectors where the concept of producing your own editorial is akin to...
Native, content and inbound: social media picks
This week’s look at what articles have been shared on social media used the search terms ‘native advertising’, ‘inbound advertising’ and ‘content marketing’....
ByJames Quilter21 April 2016