Coca-Cola Euro 2016 content marketing hopes
Euro 2016 will soon be upon us and one thing is definite, besides England’s exit in the group stages. There will be reams...
Honda launches into virtual reality for the Indy500
Virtual reality could be described as the Wild West of content marketing. It is currently at the stage when brands are looking to...
B2B content marketing’s big problem won’t die
Of all the challenges faced by B2B content marketing, the real ogre is the need to prove ROI. Budgets are continuing to rise...
Is the Trump train really off the rails?
In marketing, it’s often said that if the product you’re selling is fundamentally flawed, it’s only a matter of time before it gets...
Taboola’s Disqus deal – #contentmarketing stories
Content distribution was heavily represented in the most-shared #contentmarketing stories of the week. This included items about Facebook, BuzzFeed and Taboola. As usual,...
Facebook increases scope for branded content
From a B2C point of view, Facebook is the preeminent sharing platform. Put another way, around a quarter of all traffic gets channelled...
How PR failure led Buffer to content marketing
If you want to find a content marketing success story, look no further than Buffer. Best known as the web app for scheduling...
Content marketing by AI: nothing to fear yet
Earlier this year, the DeepMind computer beat Go world champion Lee Se-dol. It was an important milestone because, unlike chess, Go has more...
Content marketing and the eclipse of banners
Here at Content24 we’ve been talking about the effect of adblockers on content marketing for some time. Whatever you think about them, they...
ByJames Quilter15 April 2016