B2B versus B2C content marketing
Yesterday’s post looked at the need for B2B content marketing to be better targeted. Today’s turns that on its head a little bit...
B2B content marketing still on the up
B2B content marketing budgets continue to rise. One consequence of this is an increase in the amount of content that is being presented...
Content marketing for start-ups is an effort
Yes, it is April Fool’s Day. But rather than run the usual fake story routine, we decided to look at the most interesting...
Citi targets women with content on LinkedIn
Everyone loves a list. Last week, LinkedIn worked this angle by producing a rundown of the top financial services brands for content marketing....
Who wins the EU referendum on content marketing?
The EU referendum is raising the temperature in pubs and living rooms across the land. Few topics truly engage people as much as politics...
No more free gifts on social media
In our weekly look at what content marketing-related stories are gaining traction on social media, the spotlight fell on distribution and content effectiveness....
Native advertising, copywriting – or both?
Back in October, we wrote about how the New York Times was launching an offshoot of its T Brand Studios native advertising subsidiary...
LinkedIn, Instagram and SEO – what’s been shared?
Here is our weekly look at the most-shared content marketing-relevant stories on social media. LinkedIn rates financial services content marketing LinkedIn has been...
