Xerox, B2B content marketing worth copying
B2B content marketing often slips under the radar or is seen as the poor relation when compared to what consumer brands such as...
Sugar-free content marketing for soft drinks
The biggest stories of the week have all been linked to the Budget. And of them all, the focus was his decision to...
Apple brings sponsored content to Apple News
Last year, Apple joined the ranks of tech companies building content platforms with Apple News. The model is similar to that launched by...
L’Oréal’s under the radar site
L’Oréal’s unbranded content hub, plus debates over long versus short-form and content marketing versus native advertising. These were all among the best of...
Amazon Style Code Live and other stories
Amazon launches Style Code Live The biggest content marketing news this week was Amazon’s launch of a live shopping show. Dubbed Style Code...
Building a content marketing newsroom
As content marketing has grown, so many larger companies and brands have started to establish their own teams to create and distribute content....
Google Posts to help with content cut-through
The most shared content marketing-related stories this week include two important articles on the subject of distribution from Buffer and Searchengineland. Google launches...
Santander Knowledge Hub: content strategy overview
Many brands are playing the long game in terms of building up their publishing platforms. One of those is Santander’s corporate banking arm,...
FTC strikes in US native advertising case
The growth in native advertising and content marketing has drawn the attention of both government and independent regulators. In the UK this has...
ByJames Quilter17 March 2016