Is journalism under attack from killer clickbait magnet headlines?
Anyone with young kids has magnet words stuck to their fridge. Sometimes the kids even use them to make sentences. It appears they...
11 easy tips on how to write a killer introduction
You’ve researched your article. You have an amazing headline, great facts, images, and hookable subheads. All you have to do now is write...
Yes, you could be at risk from content marketing theft
The growth of content marketing has spurred a need (for an unscrupulous few) to steal what you produce. It takes time and effort...
Benefits of content marketing: SEO, PPC, social and more
So, what are the benefits of content marketing? The question brings to mind Monty Python’s Life of Brian, when John Cleese’s Reg asks...
So, what is Famebit?
What is FameBit? Well for a start it has just been acquired by Google for an undisclosed sum. In essence it brings YouTube...
Into the trough with content marketing
Each year Gartner publishes the Hype Cycle – a piece of marcomms research pinpointing various trends and where they stand in terms of marketer opinion....
Stealth stores yes, stealth content no
One of the questions that keeps coming up from content marketers is how to get consumers to trust their content. A good place...
How the WSJ, FT, Guardian place paid-for content
There is a push among premium publications – the FT, Guardian, Wall Street Journal – to build out their content creation departments. Between all...
Longevity is key, but it will cost you
AdAge made some interesting observations in a piece about native advertising. It spoke to MediaRadar, which specialises in media sales intelligence, to hear...
