Content marketing stories of the week
Content marketing strategy, platforms and campaigns were all in this week’s pick of stories, which come from The Drum, BrandRepublic and Digiday among...
Inbound marketing increased in 2015
Content marketing services provider HubSpot has released its annual ‘state of inbound marketing’ survey. It looks at strategy, budgets and where inbound marketing fits...
Microsoft Oscars app story among the most shared
Twitter: 497 LinkedIn: 54 Facebook: 81 Digging through the 10 tips and how-to stories thrown up by the search term “content marketing” over...
LinkedIn is best for B2B content… probably
So many social media platforms, so little time. When companies are reportedly spending up to $750,000 a pop on building a SnapChat audience,...
Data content marketing and what companies want
In the old days, data was a dirty word in some marketing circles. It was associated with direct mail and number crunching, while...
Facebook tops the week’s most shared
Looking at the most shared articles over the past week, there is one clear winner according to BuzzSumo. Facebook’s announcement that it is...
Samsung borrows Zuckerberg for Mobile World content
Trade shows can be an extremely effective place to run content marketing campaigns. Not only do you have a captive audience, but their...
Facebook Instant starts to taste success
It looks like Facebook is beginning to win over publishers with its Facebook Instant platform. For those who have been living in a...
Make content stand out by being different
Good content is not just about blogs and white papers. Although these are important, there are plenty of other opportunities to communicate with...
ByJames Quilter29 February 2016