The most shared content stories of the week
One of the reasons this blog started was to counter all those ‘how-to’ stories out there about content marketing. Worthwhile as they are,...
Master plan for content marketing strategy
Content marketing strategy is, in some respects, still in its infancy. With distribution platforms and media continually changing, research shows many marketers grappling...
App partnerships part of the future
One effect of the rise in adblockers has been to push marketers towards apps. You have your own platform, a captive audience and...
Content automation: easier is not always better
Let’s face it, no one has ever got poorer by selling products that make life easy for people. This is borne out by...
Forbes offers 60-day moneyback guarantee
Following LinkedIn’s announcement that it is to increase the focus of its content marketing platforms, Forbes is now following suit. It has unveiled plans...
GoPro brings in Periscope for content makers
OK, we might be a few days late on this one, but so what. Camera brand GoPro has become one of content marketing’s...
Knowledge is power: using data effectively
Data – how you segment and target your readership – is an increasingly important aspect both of content marketing and publishing in general....
Vintage content marketing is still innovative
Content marketing is often seen as a new trend. But in fact it has been around for years. As evidence of this we...
Ad bonanza as campaign gets down and dirty
The first nominating contests are in the books. After months of talk, actual voters have cast the first actual votes. The bad news...
ByJames Quilter12 February 2016