Content marketing success: the big question
With the beginning of each new calendar year comes fresh research into content marketing – often telling the same story as previous analysis....
Facial recognition and content marketing – the eyes don’t lie
One outcome of the growth in content marketing is the question of whether, or how much, people trust it. To help provide some...
Adblock-Plus banned from marketing itself
So it’s happy birthday to Adblock-Plus. The most famous adblocker of them all, it was first written as a Firefox plug-in back in...
Trump’s reality show turns politics on its head
As we kick off another US presidential-election year – Iowans vote in the first nominating contest on February 1 – there are plenty...
Google AMP and Allianz on Instagram
The launch of Facebook Instant could turn out to be one of the biggest events for publishing this year. But it won’t be...
Graymail issues, Facebook and Vice
Christmas is over and the New Year upon us… well at least in marketing terms. Both Facebook and YouTube have released their year-end...
Men sharing content and Betteridge’s Law
Finding ways to reach men with marketing has long been a challenge for the industry; now we know it’s harder to get them...
Brands using celebrity-led content marketing
Today we’re looking at brands making content-marketing films with well-known actors and celebrities, and challenges for the coming year. Plus an ‘interesting’ take...
Guardian reveals content labelling scheme
Maybe regulation was the content-marketing trend that sneaked under the radar when predictions were being made for 2016. In the US, the Federal...
ByJames Quilter27 January 2016