Taboola is number one and Facebook’s announcement
Taboola is number one and Facebook’s Live Video announcement Taboola has crowned itself the number one content discovery platform, eight years after its...
Brands using Youtubers for content marketing
Brands using YouTubers for content marketing is a good example of back scratching: I have a following and you have cash, let’s help...
Content marketing podcasts – an untapped resource
The term podcast originates from a Guardian article in 2004. Nearly 12 years on it has become part of the language. Today we...
Mashable adds content into shop launch
Did you take advantage of ‘Cyber Monday’ or was it just another day to postpone Christmas shopping? If it’s the former, you may...
Aldi spoof, FT Google tie-up and the Middle East – Content24
Tech tie-ups, better targeting and content marketing in the Middle East all feature in this review of the top stories from Friday and...
Press Gazette and Burger King Xmas Burgers
A few months ago we wrote about how content marketing is eroding the relevance of PR. But the press-release jockeys are not the...
Game Christmas Shopper Simulator
Content marketing is about more than features and e-books. Yesterday Content24 looked at Coca-Cola using technology in a link-up with Microsoft; today we...
Content marketing on Coca-Cola, luxury and Black Friday
Today’s Content24 takes a look at different ends of the FMCG market – a nice Coca-Cola tie-up with Microsoft, the forthcoming ‘Black Friday’...
Problems with content marketing cut-through – Content24
In an increasingly crowded marketplace getting your voice heard is difficult. Today’s Content24 looks at the reliance on social media when pushing articles...
