Schultz uses Starbucks platform to make Trump comment
Building a content marketing platform has a number of advantages. It links people to your brand. But more than that, it gives you...
Influencer marketing statistics
Influencer marketing could be described as a suburb of content marketing, being content produced to promote a brand or one of its products....
Gamification and the future of content marketing
Gamification and content marketing is not an easy match. Gamification as a term was first introduced by Nick Pelling, a games programmer, in...
Hello home page, goodbye infinite scroll
There is a problem on the interweb. Publisher home pages, traditionally the first stop when it comes to SEO, are receiving fewer hits....
How to protect your content marketing against libel and litigation
A crucial editorial skill is how to avoid getting sued for defamation or a copyright-related issue. It is the iceberg in the publishing ocean...
Basics of mobile content marketing
Despite the rise in mobile browsing, many sites still rely on responsive page designs to fill the gap. Be quick if you haven’t...
Four content marketing statistics to think about
Content marketing can be extremely effective if conducted with a clear aim. That you should first understand the target market hardly needs saying. Ditto...
Don’t just throw your content on there!
One of the most important rules about content marketing is that you have to be consistent. New content must appear on the site...
Selling your content marketing to consumers
In a recent post on Coca-Cola, Doug Busk, the company’s global group director for digital communications and social media, spoke about the advantages...
