Dixons Carphone’s great content marketing overlap
A FirstWord motto is that content marketing (done correctly) is journalism. Yet there are a number of differences between publishing as a brand...
Content marketing folk: keep an eye on your archive
If you are running a publication, your archive forms a key part of your armory. By and large, not many people will look...
Snap’s Spectacles make it easier to grab content
Face it. User-generated content will be key going forward. We’re sure people will be producing more – and there are ways for brands...
Welcome to Outbrainland: aka the content marketing ghetto
Quality content marketing is being produced in the UK, according to an with the Guardian‘s commercial strategy director Adam Foley. But he highlighted...
A year in content marketing: FirstWord 2016 review
Trump, Brexit or Dylon dye – content marketing has had an impact on all of them. To the world at large, 2016 may...
Enterprise embraces Marriott joy of travel strategy
Car rental company Enterprise has decided to increase its use of content marketing. The firm is launching an online ‘magazine’ called Pursuits with Enterprise....
UK content marketing trends under the spotlight
There are some interesting and useful comparisons to be drawn from research carried out by the Content Marketing Institute (CMI) into the UK...
Christmas content marketing fail
Christmas – the biggest commercial event of the year – is well and truly underway. But with the number of visitors to UK...
ByJames Quilter15 December 2016