Verdict on Nutella’s content series
Nutella has created a series of films on its YouTube channel. ‘Spread the Happy’ aims to show real people and tell real stories. The...
Accounts-based marketing for content: any good?
Accounts-based marketing (ABM) is one of the strategic trends for 2016. It means treating a company account as both an individual customer, ie....
The secret to using data in content
Here’s a story about a multi million-dollar deal that almost got derailed because of something thought not to be of any value. What...
Become an influencer the Vin Diesel no shirt way
Building your company as a brand is always the aim. But within this, like a Russian doll, fit a number of other strategies....
B2B social heavyweight fight: LinkedIn v Facebook
Few things are set in stone when it comes to social media. But one thing is fairly certain. If you want to post...
How to learn about content marketing
How can you learn content marketing? That was the subject of a post on social media site Quora from a marketing student working...
Personalisation: the new pretender to the content marketing throne
Personalisation is a new route to gaining cut-through. According to the Content Marketing Institute, 56 per cent of marketers believe personalised content produces better...
A clarion call: put entertainment upfront
Amazon has money to spend. There is no better evidence of this than its decision to splash a rumoured $2.5m on the opening...
Peer-sourced or user-generated content marketing
There is a school of thought that peer-sourced content marketing – that which has been produced by people outside your brand – will...
ByJames Quilter18 November 2016