Email: old tech but still number one
The Content Marketing Institute (CMI) put out its most recent “state of the nation” survey, which raised a number of interesting points. Among...
Donkey video: retargeting debacle hits Guardian
Let’s put aside the obvious novelty value in writing the above headline. This post is (kind of) about retargeting and its implications for content...
And now for a scary content marketing nightmare…
Apparently no one reads stuff any more. Our brains are becoming like those of goldfish. According to research by WebDam, people seem to...
What you need for your Christmas campaign
Christmas is almost here and the marketing press lie in wait for the latest festive ads. John Lewis is probably the most eagerly anticipated,...
No surprises: consistency is key to success
There are thousands of pages dedicated to the practice of content marketing. Many of them rewriting someone else’s list of recommendations. Yet one...
Facebook Instant: cut through with tech understanding
So Facebook continues to push its Instant Articles arm, designed to provide faster content for mobile devices. The social network platform has announced...
Glenlivet distils its marketing ingredients
Just as water is essential for life, so a successful content marketing campaign will always need certain ingredients. Principally these include time, budget...
