Face it, machines can get it wrong too
Most publications* have some sort of editorial policy. This can cover anything from the mundane – should you cap up Prime Minister? –...
B2B content marketing on the rise
Last year we took a long look at how companies should be measuring ROI when it comes to content marketing. Based on research...
What type of content do people really want?
In Blink, Malcolm Gladwell’s book about how people make decisions, there is a section on speed-dating. In it, researchers found the standard six-minute...
Ways to build content with data
There was a time when graphs and data could close the browser, turn the page and clear the room. Not now. With the...
Customer service: an opportunity for great content
A large proportion of content marketing is designed to bring new customers and grow sales. However, it can also be used as the cornerstone...
Sharing and social: how Coca-Cola does it
A common attribute of Facebook, Twitter, LinkedIn and their like is the fear and respect they command from publishers. There is no better...
Content marketing aims and strategies
There is a well-worn joke about the lost traveller asking a local for directions. In response, the local chap says: “Well, I wouldn’t...
Viceland launch: problems getting off the ground
Traction is key. Period. If you’re starting any new venture, the Pareto principle makes itself felt in the most painful way. If –...
ByJames Quilter5 October 2016