UK election 2015: content marketing on UK political party websites
TV party political broadcasts have always struggled with the adverts when vying for viewer attention. On the surface, content marketing on UK political...
A word of warning on the content marketing zeitgeist
Beware of the ‘content marketing zeitgeist’ and its potential to take you off message. This was the opinion of John Lewis marketing director...
YouTube most-watched UK ads 2014
YouTube has published its list of the most-watched adverts in the UK last year, with Sainsbury’s controversial ad based around the Christmas Day...
Content set in stone: enter our best and worst statue poll and win some champagne
With the internet reducing our collective concentration span and memory to levels that would shame a goldfish, the only way to show lasting...
Surveys about money have enduring content power
If you are scratching your head wondering how to get people talking about your company with no new product, store, recruitment drive or...
International disputes make good content for law firms
It’s fair to say nothing happens very quickly in the international arbitration courts for commercial disputes. A landmark ruling this summer by judges...
Time to get a cause
In the same way that when you come across a new word, you then hear and see it everywhere, every so often an...
