What are you doing while you are watching my ad?
Advertisers want to know how we’re using our smart devices – and what we’re doing while watching their ads. For a growing number...
Marketing’s big players suit up for Super Bowl
On Sunday night, when the Atlanta Falcons and New England Patriots meet in gridiron’s showpiece season-ender, it will be as much the pinnacle...
Not over till it’s over
Cincinnati, Ohio: It was all over, they said; there’s no way back from here; the odds are stacked against you. No, not Donald...
Sore loser or marketing winner?
It was probably inevitable that Las Vegas would be the scene of an ill-tempered denouement to what has been the biggest show business...
Words matter
On a night like this, with hype like this, there’s probably no such thing as conventional wisdom. Especially the sort that says presidential...
Ad mix expands as race tightens
The presidential campaign is entering the final stretch and marketing dollars take on added importance With 64 days to go to election day,...
Stand back …
There are two pretty fundamental rules of political crisis management: if you’re in a hole, stop digging; and if your rival is self-destructing,...
Historic convention turns on two First Ladies
Philadelphia – For the Democratic Party, this week started like it was going to be a classic exercise in political crisis management. After...
Into the unknown
It is one thing to want to win. It’s another thing altogether to want the prize. But however the practicalities of the next...
BySteve McGookin16 November 2016