Blog
A word of warning on the content marketing zeitgeist
Beware of the ‘content marketing zeitgeist’ and its potential to take you off message. This was the opinion of John Lewis marketing director...
What else do the ‘freedom’ pensioners want to spend their money on?
We’re weeks away from the biggest change to British pensions in generations and wealthy retiree interests such as cruises, and second homes are...
HSBC ethical issues and Telegraph content marketing
The content marketing trade has found itself on the fringes of a media sensation in the last week – whether the Daily Telegraph’s...
Oscars goodies bag: content to fill the Hollywood vacuum
Real-life content rather than the online variety this week, namely the contents of the $125,000 goodie bags given to all Oscars nominees in...
All your content will be lost
What a totally depressing thought for anyone creating online content. Google vice-president Vint Cerf has warned that all digital material, from flippant tweets...
There is nothing like a Day
Ridiculously, you probably do know that yesterday (February 5) was World Nutella Day – the subject was trending all day on Twitter and...
To see ourselves as others see us
Something new to worry about – what do the targeted ads which surround the page when you are using your social media site...
End adjective abuse now: LinkedIn’s most overused buzzwords
I realise I am 20 years out of date on this, but I absolutely cannot stand CVs which start with a third-person descriptive...
