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Sore loser or marketing winner?
It was probably inevitable that Las Vegas would be the scene of an ill-tempered denouement to what has been the biggest show business...
Pitches, job moves and Brexit
In a presentation by a direct marketing agency a few years ago, the managing director said that the biggest challenge for the industry...
Viceland launch: problems getting off the ground
Traction is key. Period. If you’re starting any new venture, the Pareto principle makes itself felt in the most painful way. If –...
Ad mix expands as race tightens
The presidential campaign is entering the final stretch and marketing dollars take on added importance With 64 days to go to election day,...
Stand back …
There are two pretty fundamental rules of political crisis management: if you’re in a hole, stop digging; and if your rival is self-destructing,...
Answer the question and own the story
In 2011, Google produced a study titled ‘Zero Moment of Truth (ZMT)‘. The central concept of the report was that a revolution (the...
Mass mailings for guest posting
The alternative headline for this post could be “Does guest posting still work?”. The reason for writing this is I received an email...
Not over till it’s over
Cincinnati, Ohio: It was all over, they said; there’s no way back from here; the odds are stacked against you. No, not Donald...
BySteve McGookin4 November 2016