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Ohio takes centre stage
Cincinnati – Before next week’s much-ballyhooed extravaganza that is the Republican convention kicks off in Cleveland, a gathering that this year could prove...
You are not your audience
One of the most obvious mistakes made by content marketers is creating content for the wrong audience. Frequently, a great piece of writing...
YouTubers forced to disclose brand connection by regulators
The advance of YouTubers into brand communications has been one of the standout trends of the past 18 months. In addition to making...
Content marketing job interview questions
The rise of content marketing and the need to find qualified staff poses a dilemma. How do you hire someone when the role/sector...
Can Love Trump Hate?
In an already polarised political environment, campaigning was overtaken and overshadowed by America’s worst mass shooting in recent history. As vigils took place...
Sale of the Content Marketing Institute
The most popular news story about content marketing over the past week was the sale of the Content Marketing Institute (CMI) to UBM....
Questions for Mark Hamill on content marketing
Yes, Mark Hamill and content marketing. If you’re wondering how those words fit together you’re not alone. But maybe you should ask the...
The unconventional convention
Cleveland: When Donald Trump floated the idea that he might break with tradition and appear in person on all four nights of the...
BySteve McGookin21 July 2016