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No John, content marketing is journalism
There are few advertising slogans so synonymous with their brand as Audi’s ‘Vorsprung durch Technik’. Sir John Hegarty, the man who wrote that...
Use your data for better content
It is estimated that as much as 90 per cent of the world’s data has been created in the past four years. The...
Native, content and inbound: social media picks
This week’s look at what articles have been shared on social media used the search terms ‘native advertising’, ‘inbound advertising’ and ‘content marketing’....
Content marketing and the eclipse of banners
Here at Content24 we’ve been talking about the effect of adblockers on content marketing for some time. Whatever you think about them, they...
Is the Trump train really off the rails?
In marketing, it’s often said that if the product you’re selling is fundamentally flawed, it’s only a matter of time before it gets...
FTC strikes in US native advertising case
The growth in native advertising and content marketing has drawn the attention of both government and independent regulators. In the UK this has...
Building a content marketing newsroom
As content marketing has grown, so many larger companies and brands have started to establish their own teams to create and distribute content....
It’s all over bar the shouting…
But, if we know anything about this election, there will be plenty of angry words yet. With the primary contests winding up in...
BySteve McGookin24 May 2016