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Ad bonanza as campaign gets down and dirty
The first nominating contests are in the books. After months of talk, actual voters have cast the first actual votes. The bad news...
Guardian reveals content labelling scheme
Maybe regulation was the content-marketing trend that sneaked under the radar when predictions were being made for 2016. In the US, the Federal...
Write like a journalist to succeed in business
Hedge fund billionaire and philanthropist Paul Tudor Jones says executives should take lessons from news reporters to learn to organise their thoughts and...
An unlikely content marketing inspiration
Welcome to Content24. Why is it different? Because it’s a digest of the stories that have made an impact over the past 24...
PR is at the crossroads, but so are the regular media
PR has been making news for the wrong reasons, with everyone from Kim Kardashian to government departments shown up for invented case studies,...
Rapha marketing comes out on top
When UK cycling clothing brand Rapha launched in 2004, road cycling was a niche sport in the country. Since then, Rapha has risen...
Gannett’s creates content own goal with spoof video
An often overlooked target audience for content marketing is internal – your employees need to be told a good and honest narrative in...
Make content stand out by being different
Good content is not just about blogs and white papers. Although these are important, there are plenty of other opportunities to communicate with...
ByJames Quilter29 February 2016