Strategy
Four content marketing statistics to think about
Content marketing can be extremely effective if conducted with a clear aim. That you should first understand the target market hardly needs saying. Ditto...
Selling your content marketing to consumers
In a recent post on Coca-Cola, Doug Busk, the company’s global group director for digital communications and social media, spoke about the advantages...
Content marketing folk: keep an eye on your archive
If you are running a publication, your archive forms a key part of your armory. By and large, not many people will look...
UK content marketing trends under the spotlight
There are some interesting and useful comparisons to be drawn from research carried out by the Content Marketing Institute (CMI) into the UK...
Accounts-based marketing for content: any good?
Accounts-based marketing (ABM) is one of the strategic trends for 2016. It means treating a company account as both an individual customer, ie....
Personalisation: the new pretender to the content marketing throne
Personalisation is a new route to gaining cut-through. According to the Content Marketing Institute, 56 per cent of marketers believe personalised content produces better...
And now for a scary content marketing nightmare…
Apparently no one reads stuff any more. Our brains are becoming like those of goldfish. According to research by WebDam, people seem to...
No surprises: consistency is key to success
There are thousands of pages dedicated to the practice of content marketing. Many of them rewriting someone else’s list of recommendations. Yet one...
