How To…
Tips, tricks and advice from our experienced editorial, design and AI experts to explain the elements that go into creating top-notch content.
How to use controversy in corporate writing
Injecting your writing with honesty, character and a personal point of view will engage your readers and deliver tangible benefits to your business...
FirstWord Media’s six golden rules of successful content marketing
Vast changes in how we all find and consume content have turbocharged company and product promotion, just as older marketing methods have been...
How to write a column
As part of your content strategy, a good column will gain loyal readers and give a real boost to your brand. But good...
More than words: the art and science of infographics
Infographics are the most effective medium for the mass of information available in the age of Big Data The sheer volume of available...
Long form writing – the long and the short of it
Sometimes a short blog post, a Tweet, or a quick interview just doesn’t do a subject justice. What’s called for is long form....
11 easy tips on how to write a killer introduction
You’ve researched your article. You have an amazing headline, great facts, images, and hookable subheads. All you have to do now is write...
Thought leadership: how to create it with content marketing
Expert knowledge and experience are in essence the definition of thought leadership – as is the ability to communicate well. Sadly these three...
Ethics: use content marketing to talk the talk and walk the walk
Ethics are hot right now so there couldn’t be a better time to think about how your company communicates its values Ethics and...
ByAmy Wilson26 July 2017